About me
I’m a Creative Director with over 15 years of experience working at the intersection of editorial and branded content, leading creative departments at Vogue, GQ, Vanity Fair, and Condé Nast Traveller.
I develop and deliver bespoke concepts that span campaigns, events, and exhibitions—primarily within fashion and beauty. From ideation through to production, I specialise in turning creative vision into immersive experiences that resonate culturally and deliver commercial impact.
My approach combines strong creative direction with strategic thinking, ensuring every idea not only engages audiences but is built to perform—transforming original concepts into meaningful, monetisable campaigns.
What I do for Clients
I help brands turn ideas into impactful, revenue-driving campaigns. My mission is to bridge creative storytelling with strategic thinking—developing concepts that connect with audiences and
deliver real results.
I work closely with clients across every stage of a project, from ideation and creative direction to production and launch. Projects can range from campaigns and branded content to events and exhibitions, always tailored to the brand’s identity and goals.
Clients
Nike. Levis. Tiffany & Co. Louis Vuitton.
Carolina Herrera. Audemars Piguet. V&A Museum. Naomi Campbell. YouTube. eBay.
M.A.C Cosmetics. Balmain. Selfridges. Harrods. Dyson. Gucci. Luisa Via Roma. Space NK. Sephora. Cartier. Barbour. Jaguar Land Rover.
Tencel. Clé de Peau. Burberry. Moet
